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Top 10 Campaign in Fashion & Apparel · September 2026
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Top 10 Campaign
Fashion & Apparel · September 2026

BAPE x aespa Baby Milo Capsule

PR Campaign
Monday 10th August, 2026

BAPE teamed up with aespa to turn the group’s members into Baby Milo characters for an eight-piece fashion capsule. Timed around aespa’s album and festival momentum, the limited drop sold out six items within days, giving the collaboration a simple retail proof point and a strong pop-culture hook.

Why it worked: It hit during aespa’s peak week and offered hard sell-out data, giving journalists a timely success metric plus a pop-culture crossover hook.

The lesson: Consider timing your drop to a partner’s peak moment and include a simple, verifiable sell-out stat to anchor headlines.

BAPE aespa Complex
6 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
complex.com aespa x BAPE® Collection: What to Know Tuesday 28th July, 2026
thecoolhour.com Aespa X BAPE Collaboration Drops August 1 With BABY MILO Graphics Wednesday 29th July, 2026
thecoolhour.com Aespa X BAPE Collaboration Drops August 1 With BABY MILO Graphics Wednesday 29th July, 2026
bape.com BAPE® X AESPA | bape.com Sunday 2nd August, 2026
cakethemag.com BAPE x aespa Sold Out in Days – Cake The Mag Monday 10th August, 2026
cakethemag.com BAPE x aespa Sold Out in Days – Cake The Mag Monday 10th August, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

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