Trending PR Campaigns
BAPE x aespa Baby Milo Capsule
BAPE teamed up with aespa to turn the group’s members into Baby Milo characters for an eight-piece fashion capsule. Timed around aespa’s album and festival momentum, the limited drop sold out six items within days, giving the collaboration a simple retail proof point and a strong pop-culture hook.
Why it worked: It hit during aespa’s peak week and offered hard sell-out data, giving journalists a timely success metric plus a pop-culture crossover hook.
The lesson: Consider timing your drop to a partner’s peak moment and include a simple, verifiable sell-out stat to anchor headlines.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| complex.com | aespa x BAPE® Collection: What to Know | Tuesday 28th July, 2026 |
| thecoolhour.com | Aespa X BAPE Collaboration Drops August 1 With BABY MILO Graphics | Wednesday 29th July, 2026 |
| thecoolhour.com | Aespa X BAPE Collaboration Drops August 1 With BABY MILO Graphics | Wednesday 29th July, 2026 |
| bape.com | BAPE® X AESPA | bape.com | Sunday 2nd August, 2026 |
| cakethemag.com | BAPE x aespa Sold Out in Days – Cake The Mag | Monday 10th August, 2026 |
| cakethemag.com | BAPE x aespa Sold Out in Days – Cake The Mag | Monday 10th August, 2026 |