Trending PR Campaigns
Tommy’s World: Fall 2026
Tommy Hilfiger brought together Travis Kelce, JISOO, Peggy Gou, Carmelo Anthony, Gigi Hadid and Frances Tiafoe for a star-packed Fall 2026 campaign video set at New York’s Plaza. The deliberately unexpected mix of sport, music and fashion names gave fans a shareable celebrity crossover to talk about.
Why it worked: It hijacked pre-season sports buzz with a cross-genre celebrity mashup at an iconic location, engineered for fan-to-fan social amplification.
The lesson: Consider staging an unlikely roster mashup in a culturally loaded venue, timed to a news cycle peak, with a teaseable, clip-friendly reveal.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| hitc.com | Travis Kelce teams up with JISOO, Peggy Gou and Carmelo Anthony in latest fashion shoot | Tuesday 1st September, 2026 |
| fashiontimes.com | Travis Kelce's Dog Wendy Joins Him in Tommy Hilfiger's Fall 2026 Campaign | Wednesday 2nd September, 2026 |
| eonline.com | New York Fashion Week 2026: Celebrities at Tommy Hilfiger Show | Thursday 10th September, 2026 |