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Top 10 Campaign in Fashion & Apparel · September 2026
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Top 10 Campaign
Fashion & Apparel · September 2026

Tommy’s World: Fall 2026

PR Campaign
Tuesday 1st September, 2026

Tommy Hilfiger brought together Travis Kelce, JISOO, Peggy Gou, Carmelo Anthony, Gigi Hadid and Frances Tiafoe for a star-packed Fall 2026 campaign video set at New York’s Plaza. The deliberately unexpected mix of sport, music and fashion names gave fans a shareable celebrity crossover to talk about.

Why it worked: It hijacked pre-season sports buzz with a cross-genre celebrity mashup at an iconic location, engineered for fan-to-fan social amplification.

The lesson: Consider staging an unlikely roster mashup in a culturally loaded venue, timed to a news cycle peak, with a teaseable, clip-friendly reveal.

Tommy Hilfiger
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
hitc.com Travis Kelce teams up with JISOO, Peggy Gou and Carmelo Anthony in latest fashion shoot Tuesday 1st September, 2026
fashiontimes.com Travis Kelce's Dog Wendy Joins Him in Tommy Hilfiger's Fall 2026 Campaign Wednesday 2nd September, 2026
eonline.com New York Fashion Week 2026: Celebrities at Tommy Hilfiger Show Thursday 10th September, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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