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Top 10 Campaign in Fashion & Apparel · September 2026
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Top 10 Campaign
Fashion & Apparel · September 2026

Bratz Angelz Miniature Music Comeback

PR Campaign
Tuesday 1st September, 2026

For Bratz’s 25th anniversary, Bratz and MGA’s Miniverse turned a nostalgic piece of the brand’s musical history into a limited-edition collectible. The miniature vinyl record actually plays “Dollz Doll” from the Bratz Angelz album, alongside doll-sized fashion and accessories, giving the product launch a tactile nostalgia hook for coverage.

Why it worked: An “exclusive” tied to a 25th anniversary plus a functional mini vinyl created a timely, tangible nostalgia hook journalists could demo.

The lesson: Consider pitching a limited, working mini-version of a beloved artifact timed to an anniversary, with exclusive first play-through access.

Bratz MGA’s Miniverse
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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