Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

Optimus Prime’s Final Voice

PR Campaign
Tuesday 1st September, 2026

For the 40th-anniversary cinema re-release of The Transformers: The Movie, Hasbro and Fathom Entertainment created a 12-minute animated short featuring Peter Cullen’s final original performance as Optimus Prime. Framed as one last adventure with Frank Welker’s Megatron, the post-credits film turned a routine anniversary screening into an emotional farewell for generations of Transformers fans.

Why it worked: They paired an exclusive, finite moment—Peter Cullen’s final performance—with a time-bound theatrical window, turning nostalgia into urgent, must-cover news.

The lesson: Consider packaging a beloved figure’s definitive last act as a limited-time add-on, with exclusive statements, to create deadline-driven coverage.

Hasbro Fathom Entertainment
11 Sources:
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.