Trending PR Campaigns
Catbird x WNBA 30th-Season Charm Collection
To mark the WNBA’s 30th season, Catbird became the league’s first official demi-fine jewellery partner and launched three limited-edition charms. The collection turns familiar basketball symbols, team city codes and the WNBA logo into collectible jewellery, giving the partnership a tangible hook beyond a standard sponsorship announcement.
Why it worked: It tied a first-ever category partnership to a league milestone and a shoppable, limited drop, converting news into immediate commerce.
The lesson: Consider anchoring your pitch to a timely first or anniversary and pair it with a limited, customizable product people can buy now.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nationaljeweler.com | Catbird Names WNBA Star Nyara Sabally as Its New Brand Ambassador | National Jeweler | Monday 16th June, 2025 |
| elle.com | Catbird x WNBA: Sue Wicks and Teresa Weatherspoon on the New Collection | Tuesday 1st September, 2026 |
| variety.com | WNBA Names Catbird Official Jewelry Partner, Launches Limited-Edition Basketball Collection | Tuesday 1st September, 2026 |
| mundodeportivo.com | La WNBA celebra sus 30 años con una exclusiva colección de joyas | Thursday 3rd September, 2026 |