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Travel · August 2026
NY Loves Canada
Monday 24th August, 2026
New York launched “NY Loves Canada”, offering Canadian visitors discounts on hotels, museums, coffee shops and wineries. The deliberately warm, timely response turned a worsening tariff dispute and falling Canadian tourism into a simple invitation to come back and support New York’s economy.
Why it worked: It hijacked a fast-moving tariffs news cycle with hard numbers (−26% visits, −28% spend) and a concrete fix—instant discounts for Canadians.
The lesson: Consider pairing breaking-policy fallout data with an immediate, human-scale remedy—e.g., “show your X, get Y”—and pitch it within 24 hours.
Empire State Development
New York State
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| travelmarketnews.com | NY Loves Canada: New York Offers Canadian Traveller Deals | Monday 24th August, 2026 |
| businessinsider.com | New York wants to win back Canadian tourists with over 100 travel deals amid Trump's trade war: 'Our message is one of love' | Wednesday 26th August, 2026 |
| lohud.com | How Trump's escalating trade war with Canada is affecting NY economy | Wednesday 26th August, 2026 |
| recordonline.com | New York hospitality industry begs for truce in US-Canada trade dispute | Thursday 27th August, 2026 |
| pbs.org | U.S. tourism groups want to win Canadian visitors back. A testy trade war isn't helping | PBS News | Sunday 6th September, 2026 |
| pbs.org | U.S. tourism groups want to win Canadian visitors back. A testy trade war isn’t helping | PBS News | Sunday 6th September, 2026 |