Trending PR Campaigns
Disney NFL Fan Draft
Disney, Champion and the NFL paired every team with a character from Disney, Pixar, Marvel or Star Wars, letting fans draft the matches before releasing a 32-team clothing collection. The Dolphins’ pairing with King Triton gave local media an easy, playful angle on the new merchandise.
Why it worked: It hit the calendar with a shoppable drop and city-by-city angle, using a fan-voted draft to spark local bragging-rights coverage.
The lesson: Consider running a fan vote that pairs your brand with unexpected icons, then release city-specific merch journalists can link to and localize.
Coverage over time
How this story spread across the media