Trending PR Campaigns
The Gentlemen Pub Takeover
Netflix and Stella Artois transformed London’s History Marlborough pub into the world of The Gentlemen for three days. Visitors could uncover hidden messages, follow a Stella pouring ritual, enjoy the beer and take home engraved chalices, extending the show into a real British pub experience ahead of its second season.
Why it worked: It turned a season-premiere date into a physical, newsworthy event via a three-day pub takeover with Beckham-led ritual content.
The lesson: Consider staging a brief, high-status venue takeover that teaches a branded ritual with a celebrity, yielding sharable clips and scarcity.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | Netflix’ Latest Marketing Mash-Up Pairs Stella Artois With ‘The Gentlemen’ | Wednesday 26th August, 2026 |
| bizcommunity.com | The Gentlemen’s Serve: First brand partnership between Netflix and AB InBev | Thursday 27th August, 2026 |
| thedrum.com | Ad of the Day: Stella Artois gives David Beckham a lesson in Gentlemen etiquette | The Drum | Thursday 27th August, 2026 |
| grocerygazette.co.uk | Stella Artois & Netflix launch Gentlemen-themed campaign - Grocery Gazette - Latest Grocery Industry News | Thursday 27th August, 2026 |
| designrush.com | Beckham, Theo James Star in Stella Artois 'The Gentlemen 2' Ad | Thursday 27th August, 2026 |
| irishtimes.com | Is that David Beckham in The Gentlemen? – The Irish Times | Tuesday 1st September, 2026 |