Trending PR Campaigns
Gameday Starts with the Hut
Pizza Hut teamed up with Pepsi and quarterback Josh Allen to claim that every football gameday starts with a “Hut”. The campaign celebrates quarterbacks everywhere with a chance to win free pizza for life, supported by football-themed adverts, limited-edition pizza boxes that become goalposts and gameday meal deals.
Why it worked: It hijacked a ubiquitous game-call (“hut”) with a celebrity QB co-sign, timed to season kickoff, plus shoppable deals and a participatory UGC sweepstakes.
The lesson: Consider co-opting a universally spoken word or ritual in your audience’s world, then anchor it to a contest and a time-limited offer.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| people.com | Pizza Hut Is Temporarily Changing Its Name for the NFL Season: ‘Hut Hut’ | Friday 21st August, 2026 |
| prnewswire.com | PIZZA HUT TEAMS UP WITH PEPSI® AND JOSH ALLEN TO REMIND FANS GAMEDAY STARTS WITH THE HUT | Tuesday 25th August, 2026 |
| parade.com | Win Pizza for Life With Pizza Hut's New Star-Studded Campaign - Parade | Tuesday 25th August, 2026 |
| qsrmagazine.com | Pizza Hut Teams with NFL Star Josh Allen for New Football Season Campaign - QSR Magazine | Tuesday 25th August, 2026 |
| qsrmagazine.com | Pizza Hut Teams with NFL Star Josh Allen for New Football Season Campaign - QSR Magazine | Tuesday 25th August, 2026 |
| pizzamarketplace.com | Pizza Hut partners with Buffalo Bills quarterback Josh Allen for game day campaign | Pizza Marketplace | Wednesday 26th August, 2026 |