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Top 10 Campaign in Retail · August 2026
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Top 10 Campaign
Retail · August 2026

Gameday Starts with the Hut

PR Campaign
Friday 21st August, 2026

Pizza Hut teamed up with Pepsi and quarterback Josh Allen to claim that every football gameday starts with a “Hut”. The campaign celebrates quarterbacks everywhere with a chance to win free pizza for life, supported by football-themed adverts, limited-edition pizza boxes that become goalposts and gameday meal deals.

Why it worked: It hijacked a ubiquitous game-call (“hut”) with a celebrity QB co-sign, timed to season kickoff, plus shoppable deals and a participatory UGC sweepstakes.

The lesson: Consider co-opting a universally spoken word or ritual in your audience’s world, then anchor it to a contest and a time-limited offer.

Pizza Hut Pepsi Josh Allen
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