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Travel · August 2026
easyJet’s Second-Career Cabin Crew Drive
Monday 24th August, 2026
easyJet launched a recruitment drive inviting people over 50 to become cabin crew, backed by research suggesting career changes later in life can improve happiness. By highlighting its growing numbers of older crew members, the airline challenged the idea that cabin crew is only a young person’s job.
Why it worked: It flipped an age stereotype with fresh internal stats (doubling 50+ hires), plus a minister quote and a dated application call-to-action.
The lesson: Consider reframing a common bias by releasing your own surprising uptake numbers and a third‑party endorsement, then tie to a deadline.
easyJet
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| evoke.ie | EasyJet looking for older women to join their cabin crew | Monday 24th August, 2026 |
| stv.tv | Recruitment drive by easyJet targets over-50s | Tuesday 25th August, 2026 |
| independent.co.uk | EasyJet is recruiting over-50s as cabin crew – and it’s a genius move - AOL | Tuesday 25th August, 2026 |