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Top 10 Campaign
Retail · August 2026

White Castle x Garage Beer Cheese Menu

PR Campaign
Wednesday 29th July, 2026

White Castle partnered with Garage Beer, the Kelce brothers’ beer brand, on a limited-time autumn menu built around Garage Beer Cheese. The collaboration turned the brands’ football-season connection into sausage sliders, pretzel bites, fries and playful co-branded merchandise.

Why it worked: It piggybacked on NFL season’s news cycle with the Kelce ownership tie, plus a hard end date and purchasable merch to spark urgency.

The lesson: Consider hijacking an imminent cultural calendar moment with a limited run, celebrity-adjacent product and shoppable merch to force timely coverage.

White Castle Garage Beer
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
qsrmagazine.com White Castle and Garage Beer Collaborate on Retail Launch - QSR Magazine Tuesday 30th June, 2026
businesswire.com White Castle and Garage Beer Crack Open a Collaboration Made for Cravers Tuesday 30th June, 2026
qsrweb.com White Castle, Garage Beer team up on summer collab | QSR Web Wednesday 1st July, 2026
qsrmagazine.com White Castle Announces Partnership with Fellow Ohio Brand Garage Beer - QSR Magazine Thursday 2nd July, 2026
azbigmedia.com White Castle and Garage Beer crack open a collaboration - AZ Big Media Wednesday 29th July, 2026
qsrmagazine.com White Castle Launches Garage Beer Cheese Menu - QSR Magazine Monday 24th August, 2026
morningstar.com White Castle and Garage Beer Declare “Beer Cheese Me!” the Rally Cry of the Season | Morningstar Monday 24th August, 2026
nrn.com White Castle collaborates with Garage Beer on fall menu Monday 24th August, 2026
qsrweb.com Ohio brands White Castle, Garage Beer launch limited-time menu | QSR Web Tuesday 25th August, 2026
mlive.com White Castle beer cheese menu debuts with Kelce brothers’ Garage Beer - mlive.com Tuesday 25th August, 2026
tasteofhome.com White Castle Dropped a New Beer Cheese Menu, and I Tried Everything Thursday 27th August, 2026
dispatch.com Kelce Brothers' Garage Beer, White Castle team up on new menu Thursday 27th August, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

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