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Top 5 Campaign
Ecommerce · August 2026

Calvin Harris’s Rave Haggis

PR Campaign
Monday 24th August, 2026

To mark his Scottish homecoming shows, Calvin Harris launched a limited-edition “rave haggis” sold at the concerts and through his website. The playful localised product gave the gigs an unexpected cultural hook beyond the music itself.

Why it worked: A celebrity-created, hyper-local product drop (rave haggis) tied to limited homecoming dates delivered a timely, visual, culture-clash hook reporters could headline.

The lesson: Consider launching a tongue‑in‑cheek, city‑specific product tied to a dated event window and sell it on-site and online for instant coverage.

Calvin Harris
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
nme.com Calvin Harris fan goes viral after being hit with pizza while filming gig on phone Monday 24th August, 2026
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