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#1 Campaign in Retail · August 2026
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#1 Campaign
Retail · August 2026

Oreo Fan-Chosen Flavor Vote

PR Campaign
Thursday 13th August, 2026

Oreo launched three deliberately unusual limited-edition flavours—Banana Pudding, Deep Fried and Chicken & Waffles—and asked fans to vote for one to become a permanent cookie. The strange choice set and public say in Oreo’s future gave the product launch a simple conversation hook beyond a standard flavour announcement.

Why it worked: A clear, time-boxed vote with a bizarre flavor trio created conflict, stakes, and easy headlines that invited audience participation.

The lesson: Consider launching three extreme options and a one-week public vote to force debate, generate polls, and earn “pick the winner” coverage.

Oreo
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
usatoday.com Oreo unveils 3 new limited flavors, invites fans to vote on favorite Thursday 13th August, 2026
adweek.com Before Betting on a New Flavor, Oreo Is Letting Consumers Choose Thursday 13th August, 2026
allrecipes.com Oreo Is Releasing 3 First-Of-Their-Kind Flavors—and We Tried Them First Thursday 13th August, 2026
allrecipes.com Oreo Is Releasing 3 First-Of-Their-Kind Flavors—and We Tried Them First Thursday 13th August, 2026
techtimes.com Oreo Drops Three New Flavors; Fan Vote Decides Which Returns Next Year Thursday 13th August, 2026
techtimes.com Oreo Drops Three New Flavors; Fan Vote Decides Which Returns Next Year Thursday 13th August, 2026
techtimes.com Oreo Launches Chicken & Waffles, Banana Pudding, Deep Fried: Fan Vote Picks Permanent Keeper Thursday 13th August, 2026
bleedingcool.com Oreo Wants You To Vote For The Best of Three New Flavors Friday 14th August, 2026
parade.com Oreo Debuts First-of-its-Kind New Flavors Including Banana Pudding, Deep Fried and Chicken & Waffles Cookies - Parade Friday 14th August, 2026
qz.com Oreo launches 3 new flavors with fan vote deciding 2027 return Friday 14th August, 2026
scrippsnews.com Oreo unveils 3 new flavors, lets fans pick permanent cookie Friday 14th August, 2026
people.com Oreo Debuts 3 Limited-Edition Cookies — and Fans Can Vote for One to Make a Comeback Friday 14th August, 2026
masslive.com Oreo 'Twist Lick Vote' flavors: Chicken & Waffles, Deep Fried, Banana Pudding reviewed - masslive.com Friday 21st August, 2026
wfmz.com 69 News 4 p.m. crew taste tests contenders for Oreo's 2027 comeback flavor | Video | wfmz.com Saturday 22nd August, 2026
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