Trending PR Campaigns
Oreo Fan-Chosen Flavor Vote
Oreo launched three deliberately unusual limited-edition flavours—Banana Pudding, Deep Fried and Chicken & Waffles—and asked fans to vote for one to become a permanent cookie. The strange choice set and public say in Oreo’s future gave the product launch a simple conversation hook beyond a standard flavour announcement.
Why it worked: A clear, time-boxed vote with a bizarre flavor trio created conflict, stakes, and easy headlines that invited audience participation.
The lesson: Consider launching three extreme options and a one-week public vote to force debate, generate polls, and earn “pick the winner” coverage.
Coverage over time
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