Trending PR Campaigns
Never Enough: Versions
Turnstile announced a surprise reimagining of their album Never Enough, with every track rerecorded alongside an unexpected mix of collaborators including Elton John, Hayley Williams, Blood Orange, Four Tet and Dying Fetus. The deliberately unlikely guest list created the hook, turning a standard album announcement into a piece of music-world news.
Why it worked: It weaponized contrast—hardcore band + Elton John et al.—creating a clean, surprising headline with built‑in name recognition and debate.
The lesson: Consider pairing polar‑opposite collaborators to rework a full product line, embargo the reveal, and pitch the simple contrast‑driven headline.
Coverage over time
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