Trending PR Campaigns
The Season Is Your Stage
The NFL turned touchdown celebrations into a fictional “Celly Studio”, where players rehearsed their signature moves with Cam Bynum as coordinator. The playful promo also brought back sugarcane bushes from Bad Bunny’s Super Bowl halftime show, giving the season launch a recognisable pop-culture cameo.
Why it worked: It hijacked a fresh cultural artifact—the Super Bowl bushes—to bridge sports and music, delivering a timely, visual callback journalists could headline.
The lesson: Consider resurrecting a recent viral prop or set piece in a new context to create an instant, headline-ready crossover moment.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| billboard.com | Bad Bunny’s Super Bowl Bushes Make a Cameo in NFL’s New ‘Celly’ Dance Promo: Watch It Now | Thursday 20th August, 2026 |
| nfl.com | 'The Season Is Your Stage': 2026 NFL season kicks off with campaign inspired by player celebrations | Latest NFL News, Analysis & Updates | NFL.com | Thursday 20th August, 2026 |