Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

Lost Weekend Planetarium Experience

PR Campaign
Thursday 6th August, 2026

Ahead of Lost Weekend, Phoebe Bridgers gave fans an immersive first listen inside planetariums, pairing the unreleased album with nocturnal imagery and locking phones away during the show. Bringing the experience to unlikely locations such as Armagh made the release feel like a rare cultural event rather than a standard album launch.

Why it worked: It turned a routine album rollout into a scarce, embargoed, multi-city cultural event using planetarium exclusivity and Yondr-enforced secrecy.

The lesson: Consider staging a one-week, phone-free preview in an unexpected venue network to create scarcity, FOMO, and easy local-news hooks.

Phoebe Bridgers
10 Sources:
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.