Trending PR Campaigns
Spotify Hometown
Spotify is bringing Beabadoobee, Jorja Smith and Nemzzz back to the cities where their musical journeys began for three intimate hometown concerts. Fans will be invited, the shows will become exclusive concert films, and each artist will support a local community initiative, giving a familiar live-music format a stronger sense of place and purpose.
Why it worked: It tied imminent album drops to intimate hometown shows with limited fan access and charity tie-ins, creating scarcity, timing, and civic pride.
The lesson: Consider announcing a near-term product with small, locals-only events and a charitable giveback, then promise exclusive content to extend coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| culted.com | You have to tune into Spotify's new "Hometown" series | Culted Music | Tuesday 18th August, 2026 |
| billboard.com | Beabadoobee, Jorja Smith & Nemzzz Set to Headline All-New Spotify ‘Hometown’ Series | Tuesday 18th August, 2026 |
| nme.com | Spotify announce 'Hometown' run of gigs with Jorja Smith, Nemzzz and Beabadoobee | Tuesday 18th August, 2026 |