Trending PR Campaigns
Regal’s Month of Masterpieces
Regal turned its classic-film season into a curated event, inviting Chloé Zhao, Edgar Wright, Gina Prince-Bythewood and Rian Johnson to each select five films that shaped them. The director-led recommendations, alongside $7.99 screenings nationwide, gave a familiar cinema programme a strong editorial hook.
Why it worked: Attaching current, newsmaking directors as named curators turned a routine repertory slate into a timely, quotable editorial package with a price hook.
The lesson: Consider recruiting recognizable practitioners to “guest-edit” your offer, each naming five picks with short quotes and a limited-time price.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| prnewswire.com | Regal Launches Annual Month of Masterpieces Program in September at Select Theatres Across the Country | Wednesday 27th August, 2025 |
| prnewswire.com | Regal Launches Annual Month of Masterpieces Program in September at Select Theatres Across the Country | Wednesday 27th August, 2025 |
| thewrap.com | Chloe Zhao, Edgar Wright Among Curators for Regal's 'Month of Masterpieces' Classic Film Series - TheWrap | Monday 17th August, 2026 |
| boxofficepro.com | Regal’s Month of Masterpieces Returns for Second Annual Edition - Boxoffice Pro | Monday 17th August, 2026 |
| boxofficepro.com | Regal’s Month of Masterpieces Returns for Second Annual Edition - Boxoffice Pro | Monday 17th August, 2026 |
| prnewswire.com | Regal's "Month of Masterpieces" Returns Bigger for Its Second Annual Edition, Featuring Curated Classics from Acclaimed Filmmakers Rian Johnson, Gina Prince-Bythewood, Edgar Wright, and Chloé Zhao | Wednesday 19th August, 2026 |