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The best PR campaigns right now, ranked by coverage. Updated daily.
Top 10 Campaign in Retail · August 2026
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Top 10 Campaign
Retail · August 2026

LEGO Pokémon Celebrity Battle

PR Campaign
Friday 7th August, 2026

LEGO and Pokémon teamed up with Finn Wolfhard and Terry Crews for a promotional short film featuring an interactive battle between Charizard and Jigglypuff figures. The celebrity face-off gave the collaboration a playful entertainment hook, which Nerdist extended through an interview with Wolfhard about the toys and his music career.

Why it worked: It landed by tying an embargoed celeb-led short film to a precise drop date, offering exclusive access plus a dual-fandom crossover hook.

The lesson: Consider pitching time-bound access to a personality doing something outside their lane, then extend it with a simple Q&A that teases a reveal.

LEGO Pokémon
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
thebrickpost.com Terry Crews Vs Finn Wolfhard As They Battle As LEGO Pokémon Trainers! – The Brick Post! Friday 7th August, 2026
nerdist.com Finn Wolfhard Discusses LEGO Pokémon, Making Music, and More Wednesday 12th August, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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