Trending PR Campaigns
LEGO Pokémon Celebrity Battle
LEGO and Pokémon teamed up with Finn Wolfhard and Terry Crews for a promotional short film featuring an interactive battle between Charizard and Jigglypuff figures. The celebrity face-off gave the collaboration a playful entertainment hook, which Nerdist extended through an interview with Wolfhard about the toys and his music career.
Why it worked: It landed by tying an embargoed celeb-led short film to a precise drop date, offering exclusive access plus a dual-fandom crossover hook.
The lesson: Consider pitching time-bound access to a personality doing something outside their lane, then extend it with a simple Q&A that teases a reveal.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thebrickpost.com | Terry Crews Vs Finn Wolfhard As They Battle As LEGO Pokémon Trainers! – The Brick Post! | Friday 7th August, 2026 |
| nerdist.com | Finn Wolfhard Discusses LEGO Pokémon, Making Music, and More | Wednesday 12th August, 2026 |