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Top 5 Campaign August 2026
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Top 5 Campaign
All Sectors · August 2026

I Gave Birth Wristbands

PR Campaign
Friday 7th August, 2026

ECU Health created silicone “I Gave Birth” wristbands for new mothers, turning a simple hospital ID-style accessory into a visible reminder of postpartum warning signs for patients and healthcare workers. The initiative spread to hospitals across the US and earned coverage by making an overlooked health risk tangible and recognisable.

Why it worked: It turned an abstract maternal-mortality stat into a cheap, visible artifact—wristbands—creating a clear visual cue and policy-relevant peg amid Medicaid cuts.

The lesson: Consider packaging a hidden risk as a low-cost, wearable cue and tie it to a timely policy shift or funding change.

ECU Health
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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