Trending PR Campaigns
I Gave Birth Wristbands
ECU Health created silicone “I Gave Birth” wristbands for new mothers, turning a simple hospital ID-style accessory into a visible reminder of postpartum warning signs for patients and healthcare workers. The initiative spread to hospitals across the US and earned coverage by making an overlooked health risk tangible and recognisable.
Why it worked: It turned an abstract maternal-mortality stat into a cheap, visible artifact—wristbands—creating a clear visual cue and policy-relevant peg amid Medicaid cuts.
The lesson: Consider packaging a hidden risk as a low-cost, wearable cue and tie it to a timely policy shift or funding change.
Coverage over time
How this story spread across the media