Trending PR Campaigns
The Big Scottish Breakfast School Concert
STV Radio and Kellogg’s invited Scottish schools to fundraise for the STV Children’s Appeal, with one winning school receiving an exclusive live pop concert in its assembly hall. The playful prize turns a familiar charity breakfast campaign into an exciting school-wide event, while Kellogg’s matches donations up to £50,000.
Why it worked: It tied a concrete, kid-thrilling prize (a pop concert in the assembly hall) to a time-bound fundraiser with £50k matching, creating urgency and local angles per school.
The lesson: Consider attaching a headline-grabbing, experience-only prize to a limited-window fundraiser with match funding to trigger school-by-school press.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| stv.tv | STV Radio's Ewen and Cat to bring live pop concert to one lucky school in Scotland | STV News | Monday 17th August, 2026 |