Trending PR Campaigns
Samsung x Call of Duty: Ultra-wide Warfare
Samsung partnered with Activision to make Call of Duty: Modern Warfare 4 work natively in the expansive 32:9 format of its Odyssey G9 monitors. The deal also gave selected players early beta access and Gamescom visitors a chance to play before launch, turning a standard sponsorship into a more tangible reason to notice Samsung’s ultra-wide screens.
Why it worked: It converted a generic sponsorship into a product advantage story by hardwiring 32:9 support—newsworthy because it unlocks exclusive gameplay capability now.
The lesson: Consider tying your product to a can’t-get-elsewhere feature drop and gate it with time-limited early access to create urgency.
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