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Health & Wellbeing · August 2026
Date Rape Drug-Detecting Bracelet
Monday 22nd April, 2019
Undercover Colors created a bracelet that changes colour when dipped into a drink containing certain date-rape drugs. The simple, wearable safety device gave the brand a clear human-interest hook, prompting coverage around a serious social problem and a potentially useful solution.
Why it worked: It hit a fear-driven, timely crime angle with a vivid demo—dip-and-turns-blue—offering a tangible solution journalists could show, not tell.
The lesson: Consider pitching a fast, visual test for a common risk—simple action, instant result—so reporters can film or GIF the moment.
Undercover Colors
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| iflscience.com | New Bracelet Turns Blue When It Detects Date Rape Drugs In Your Drink | IFLScience | Monday 22nd April, 2019 |
| fox13news.com | Bracelet can detect date rape drugs | FOX 13 Tampa Bay | Friday 26th April, 2019 |
| euronews.com | Researchers develop new bracelet that can detect the date rape drug | Wednesday 13th August, 2025 |
| instoremag.com | Student-Founded Startup Develops Jewelry That Detects Date-Rape Drugs | Thursday 23rd July, 2026 |