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Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 10 Campaign in Health & Wellbeing · August 2026
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Top 10 Campaign
Health & Wellbeing · August 2026

Xantus Drinkcheck Band

PR Campaign
Wednesday 17th April, 2019

Xantus created a wristband that lets people test their drink for GHB, turning a serious safety concern into a simple, wearable ritual. The product’s unusual format and personal origin story helped it earn BBC coverage while raising awareness of drink spiking.

Why it worked: It offered a concrete, testable fix—on-the-spot GHB detection via a wristband—paired with a firsthand victim-origin story and deterrence angle.

The lesson: Consider packaging a fast, visible test for a widespread fear into a wearable or everyday object and seed it with survivor-led storytelling.

Xantus
3 Sources:

Coverage over time

How this story spread across the media

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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

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