Trending PR Campaigns
Xantus Drinkcheck Band
Xantus created a wristband that lets people test their drink for GHB, turning a serious safety concern into a simple, wearable ritual. The product’s unusual format and personal origin story helped it earn BBC coverage while raising awareness of drink spiking.
Why it worked: It offered a concrete, testable fix—on-the-spot GHB detection via a wristband—paired with a firsthand victim-origin story and deterrence angle.
The lesson: Consider packaging a fast, visible test for a widespread fear into a wearable or everyday object and seed it with survivor-led storytelling.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| itv.com | German inventors develop wristband that turns blue if drink is spiked with drugs | ITV News | Wednesday 17th April, 2019 |
| bbc.com | How this date rape wristband can tell if your drink has been spiked | Thursday 18th April, 2019 |
| iflscience.com | New Bracelet Turns Blue When It Detects Date Rape Drugs In Your Drink | IFLScience | Monday 22nd April, 2019 |