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She’s the Best
Friday 14th August, 2026
Troye Sivan released “She’s the Best”, a new single and music video starring Nicole Kidman and Sasha Colby. The deliberately unexpected casting, alongside Sivan stepping into a supporting role in his own queer pop fantasia, gave the release a strong cultural hook beyond the song itself.
Why it worked: It paired a heavyweight, cross‑audience cameo (Nicole Kidman) with the artist ceding the spotlight, creating a counter‑narrative journalists could headline.
The lesson: Consider casting an unexpected A‑list outsider and structurally sidelining your brand hero to flip the power dynamic and earn think‑piece angles.
Troye Sivan
Interscope
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| tribune.com.pk | Troye Sivan launches new era with 'She’s the Best', featuring Nicole Kidman in club-set music video | The Express Tribune | Friday 14th August, 2026 |
| vanityfair.com | Nicole Kidman Goes to the Club in Video for Troye Sivan’s New Single, ‘She’s the Best’ | Vanity Fair | Friday 14th August, 2026 |
| upi.com | Look: Nicole Kidman joins Troye Sivan in his 'She's the Best' music video - UPI.com | Friday 14th August, 2026 |
| pitchfork.com | “She’s the Best” | Friday 14th August, 2026 |
| stereogum.com | Troye Sivan Announces New Album 'She's The Best,' Shares Title Track With Nicole Kidman In Video | Friday 14th August, 2026 |
| thefader.com | Troye Sivan’s “She’s the Best” gets at a different kind of love | The FADER | Friday 14th August, 2026 |
| eqmusicblog.com | ‘She’s the Best’: Troye Sivan’s Feminine, Fearless New Pop Era - EQ Music | Tuesday 18th August, 2026 |