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Fontaines D.C. x Bohemians FC Palestine Aid Shirt
Fontaines D.C. teamed up with Dublin football club Bohemians FC on a limited-edition shirt designed by guitarist Carlos O’Connell. The one-off kit, blending the band’s Romance aesthetic with lyrics and a Free Palestine message, raised funds for Medical Aid for Palestinians and was sold at the club ground during the band’s sold-out Dublin shows.
Why it worked: It fused a hot-button cause with two cultural tribes—music and football—via a scarce, artist-designed jersey sold at time-limited pop-ups.
The lesson: Consider pairing two unexpected fanbases around a limited, co-designed object tied to a live moment, with proceeds to a timely cause.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nme.com | Fontaines D.C. team up with Dublin's Bohemians FC to launch football shirt for Palestine aid | Thursday 5th December, 2024 |
| nialler9.com | Fontaines D.C. and Bohs release new jersey to benefit Medical Aid For Palestine | Nialler9 | Thursday 5th December, 2024 |
| loudersound.com | “There’s few institutions in this world who stand strong and unyielding against oppression. Bohemian F.C. is one of them." Fontaines D.C. and Bohemian Football Club collaborate on new shirt to raise money for humanitarian aid for Palestine | Louder | Thursday 5th December, 2024 |
| nme.com | Bohemian FC unveil 2026 away kit in partnership with Kneecap to raise money for ACLAÍ Palestine | Monday 15th December, 2025 |