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The World’s Largest Hoosier Cabinet
To mark its 150th anniversary, Coppes Napanee built a 30-foot, climbable replica of a Hoosier cabinet in Nappanee, Indiana. The oversized version of the company’s historic kitchen furniture turns its former factory site into an unlikely tourist attraction and gives a forgotten American household icon a fresh reason to make the news.
Why it worked: It used a guinnessable superlative (world’s largest), tied to a concrete anniversary event, plus a photogenic, visitable object locals can climb.
The lesson: Consider staging a record-sized, functional replica tied to a milestone date, then invite the public to interact and shoot photos.
Coverage over time
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