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Top 3 Campaign August 2026
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Top 3 Campaign
All Sectors · August 2026

JCB Hydrogen Land Speed Record

PR Campaign
Monday 10th August, 2026

JCB built and raced a hydrogen-powered vehicle to set a new land-speed record. The high-speed run turned a technical demonstration of hydrogen combustion into a straightforward, newsworthy proof point for its zero-carbon heavy-machinery ambitions.

Why it worked: It converted a complex hydrogen claim into a single, undeniable metric—fastest ever—backed by a live, high-stakes record attempt.

The lesson: Consider staging a measurable public record or head-to-head test that compresses your biggest claim into one clear, witnessable number.

JCB
18 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
apnews.com Driver Andy Green attempts land speed record in hydrogen-powered car | AP News Monday 10th August, 2026
racer.com JCB's Hydromax sets hydrogen land speed record | RACER Tuesday 11th August, 2026
topspeed.com JCB Hydromax Sets 406 MPH Hydrogen Land Speed Record Tuesday 11th August, 2026
motor1.com Hydrogen JCB Hydromax Crushes FIA World Record With 406.320 MPH Wednesday 12th August, 2026
topgear.com This British-built hydrogen car* just set a 406mph+ land speed record | Top Gear Wednesday 12th August, 2026
aljazeera.com A hydrogen-powered vehicle sets new land speed record Wednesday 12th August, 2026
insideevs.com This Is The Fastest Hydrogen-Powered Car in the World Wednesday 12th August, 2026
arstechnica.com Two hydrogen-burning engines powered this car to a new land speed record - Ars Technica Wednesday 12th August, 2026
newatlas.com Sound barrier-breaking driver sets zero-emissions land speed record Wednesday 12th August, 2026
si.com JCB Sets Stunning Hydrogen World Land Speed Record In Utah With Hydromax Machine Wednesday 12th August, 2026
foxnews.com JCB Hydromax shatters a world record with ‘extraordinary’ speeds topping 400 mph in hydrogen-powered car Wednesday 12th August, 2026
theregister.com This JCB doesn't dig – it does 406 mph Thursday 13th August, 2026
inshorts.com JCB Hydromax sets hydrogen land speed record at 653.9 km/h Monday 17th August, 2026
space.com Hydrogen-powered 'rocket car' tops 400 mph in record-breaking test (video) | Space Tuesday 18th August, 2026
ynetnews.com World’s fastest hydrogen racer hits 650 kph Tuesday 18th August, 2026
hemmings.com Backhoe to Bonneville: How JCB Built a Record-Breaking 406-MPH Hydrogen Muscle Machine | The Online Automotive Marketplace | Hemmings, The World's Largest Collector Car Marketplace Wednesday 19th August, 2026
pv-magazine.com The Hydrogen Stream: JCB Hydromax sets speed record for hydrogen-powered vehicles of any kind - pv magazine Global Friday 21st August, 2026
slashgear.com Hydrogen-Engine Car Blows Through Two Speed Records In Just One Week - SlashGear Monday 24th August, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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