Pricing Login
Work in PR? Take our 2-min survey on news overwhelm for a chance to win 3 months of Finchling
All PR Campaigns › Laid With Love Cancer Research Partnership

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Last 7 days Last 30 days
Top 5 Campaign in Health & Wellbeing · August 2026
Back
Top 5 Campaign
Health & Wellbeing · August 2026

Laid With Love Cancer Research Partnership

PR Campaign
Tuesday 11th August, 2026

Lakes Free Range Egg Co has made Cancer Research UK the primary beneficiary of its Laid With Love egg brand, donating 2p from every dozen sold for three years, with a guaranteed minimum of £50,000 each year. The partnership turns an everyday grocery purchase into a simple, measurable contribution to cancer research.

Why it worked: The guaranteed £50k floor plus per-pack donation turned a routine SKU into a hard-number, recurring impact story editors can quantify.

The lesson: Consider tying a product to a fixed-term, guaranteed minimum donation and clear per-unit mechanic so reporters have crisp, provable numbers.

Lakes Free Range Egg Co Cancer Research UK
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
cumbria24.com Laid With Love egg brand donates £40k to Cancer Research UK - Cumbria 24 Friday 15th December, 2023
thegrocer.co.uk Lakes Free Range Egg Co partners with Cancer Research UK Tuesday 11th August, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.
Try it free →

Similar Health & Wellbeing and Retail Campaigns

These health & wellbeing and retail PR campaigns used a similar approach - different topics, but the same kind of angle.

Nourish the Nation: £30m fundraising drive
Sainsbury’s and Comic Relief launch £30m drive to fund 120 million meals.
Sainsbury's Comic Relief
Be Body Aware packaging messages
Cancer-awareness messages added to Morrisons bath and shower packaging.
Morrisons
Metallica x UK Blood Services Donation Drive
Metallica urges UK tour fans to donate blood and plasma.
Metallica

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.

Terms Privacy Robot
Trending Campaigns
Contact Us Help & Support
© 2026 Finchling Ltd - Company Number 17076674