Trending PR Campaigns
Maryland Welcomes BTS to Baltimore
Ahead of BTS’s Baltimore stadium concerts, Maryland Governor Wes Moore posted a playful welcome video set to “Butter”. He named each band member, added Korean subtitles and invited the BTS ARMY to “make some noise”, turning a routine civic welcome into a fan-friendly moment that earned music-press coverage.
Why it worked: A sitting governor synced a playful, subtitled shout‑out to “Butter,” piggybacking a global tour moment with official validation and local stakes.
The lesson: Consider filming a short, translated shout‑out from an unexpected authority timed to a fandom’s key date to hijack their news cycle.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thebanner.com | Baltimore prepares to welcome BTS ARMY of more than 100,000 fans - The Banner | Friday 7th August, 2026 |
| cbsnews.com | BTS fans take over Baltimore ahead of two-day M&T Bank Stadium concerts - CBS Baltimore | Monday 10th August, 2026 |
| chosun.com | Maryland Governor Welcomes BTS With Korean Subtitles | Monday 10th August, 2026 |
| billboard.com | Maryland Gov. Wes Moore Rolls Out the Red Carpet For BTS Ahead of Baltimore Stadium Gig, Encourages ARMY to ‘Make Some Noise!’ | Monday 10th August, 2026 |
| cbsnews.com | As BTS invades Baltimore, businesses see big uptick ahead of concerts - CBS Baltimore | Monday 10th August, 2026 |