Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 3 Campaign in Retail · August 2026
Back
Top 3 Campaign
Retail · August 2026

Made from Husband Material

PR Campaign
Thursday 6th August, 2026

IKEA Australia joined the online reaction to Alexander Skarsgård’s wicker character in the film Wicker by advertising a rattan bench with the line, “Made from husband material.” The playful product tie-in was reposted by the film’s studio, turning a timely cultural moment into a simple, shareable joke.

Why it worked: It hijacked a spiking meme with a real, buyable product and a double‑entendre line, then earned amplification from the film studio.

The lesson: Consider piggybacking on a fast-rising meme by linking it to an in-stock product with a punchy, double-meaning caption and tag principals.

IKEA
5 Sources:
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.