Trending PR Campaigns
Van Driver Workload Survey
Volkswagen Commercial Vehicles published a survey of 1,000 UK van-driving tradespeople reporting longer working days and rising quit intentions; the brand used original research and headline statistics (average hours, percentage considering leaving) to generate mainstream media coverage about industry stress and skills shortages.
Why it worked: Original, quantifiable data (51 extra minutes/day; 30% quitting risk) tied to a current skills-shortage narrative created urgency and headlines.
The lesson: Consider running a statistically solid snap poll that converts a subtle workload shift into a single, startling time-equivalent headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| motoringresearch.com | Longer hours lead van drivers to consider quitting | Friday 31st July, 2026 |