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The best PR campaigns right now, ranked by coverage. Updated daily.
Top 3 Campaign in Automotive · August 2026
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Top 3 Campaign
Automotive · August 2026

Van Driver Workload Survey

PR Campaign
Friday 31st July, 2026

Volkswagen Commercial Vehicles published a survey of 1,000 UK van-driving tradespeople reporting longer working days and rising quit intentions; the brand used original research and headline statistics (average hours, percentage considering leaving) to generate mainstream media coverage about industry stress and skills shortages.

Why it worked: Original, quantifiable data (51 extra minutes/day; 30% quitting risk) tied to a current skills-shortage narrative created urgency and headlines.

The lesson: Consider running a statistically solid snap poll that converts a subtle workload shift into a single, startling time-equivalent headline.

Volkswagen Commercial Vehicles
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
motoringresearch.com Longer hours lead van drivers to consider quitting Friday 31st July, 2026
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