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Top 3 Campaign
All Sectors · August 2026
PrideWOW Jeep at Petrol&Pride
Tuesday 19th May, 2026
Carwow sponsored and attended Petrol&Pride at the British Motor Museum with a Pride-themed Jeep Wrangler (the ‘PrideWOW’), joining an LGBTQ+-inclusive car show organised with brands including Bentley and Attitude Magazine; the sponsorship and colourful stunt—plus playful awards like ‘Gayest Car’—created a media-friendly, culturally topical moment celebrating inclusivity in motoring.
Why it worked: It tied a brandable stunt car to a named cultural moment (Pride weekend at Gaydon) with visual-first judging gimmicks journalists could photograph and quote.
The lesson: Consider staging a tongue‑in‑cheek awards panel at a timely community event, with a photogenic prop and quotable criteria for easy coverage.
Carwow
Bentley
Attitude Magazine
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| carmagazine.co.uk | Petrol & Pride: inclusive car event returns for second year on 26 July 2026 | Tuesday 19th May, 2026 |
| attitude.co.uk | Petrol & Pride returns for 2026, revving up celebrations for LGBTQ+ car lovers and allies | Wednesday 20th May, 2026 |
| breakingtravelnews.com | British Motor Museum and Petrol & Pride grow inclusive automotive event | News | Breaking Travel News | Tuesday 7th July, 2026 |
| attitude.co.uk | Inside Petrol & Pride 2026: The queerest car park in Britain - Attitude | Monday 27th July, 2026 |
| carwow.co.uk | I took a rainbow Jeep to the UK’s most inclusive car show - and found its gayest Audi | Carwow | Monday 27th July, 2026 |
| carwow.co.uk | I took a rainbow Jeep to the UK’s most inclusive car show - and found its gayest Audi | Carwow | Monday 27th July, 2026 |