Christmas shopping season
Friday 27th November, 2026
The Christmas shopping season peaks around Black Friday on 27 November 2026, as people spend more on gifts and travel.
This gives Wise a natural role in conversations about saving money on overseas purchases, gifts and Christmas travel.
Why have we flagged this?
The Christmas shopping peak gives you a timely chance to share data on how shoppers pay for gifts and travel abroad, though the link is not unique to Wise.
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Expert comment
Call Black Friday ‘the most expensive day to pay abroad’
Have Wise’s spokesperson argue that currency swings plus card fees make Black Friday weekend a trap for cross‑border checkout and travel bookings, with one concrete rule to keep more money.
Expert comment angle: Offer a contrarian briefing to money and consumer desks: avoid ‘free returns’ traps and always pay in local currency, not sterling, over Black Friday weekend.
Why: A punchy, practical take with a clear do‑this‑not‑that line is highly quotable for Christmas shopping guides.
Newsjack
Slash FX on charity gifts for one weekend
Cut Wise fees to zero on international donations made to registered charities over Giving Tuesday weekend and publish the live total saved for charities.
Newsjack angle: Do a real fee‑waiver action tied to Giving Tuesday and pitch consumer and charity desks with a running total and named beneficiary charities.
Why: Turning fee cuts into more money for good over the Christmas giving window is a concrete, feel‑good story editors will run.