Black Friday
Friday 27th November, 2026
Black Friday is the annual shopping day when retailers offer major discounts online and in stores.
This gives you a chance to talk about saving money on international purchases and avoiding costly exchange rates in the UK.
Why have we flagged this?
Black Friday drives a surge in online shopping, giving you a timely chance to share data or advice on paying overseas retailers and managing spending across currencies.
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These are starting points for inspiration, not finished ideas.
Data idea
Reveal the real Black Friday foreign exchange tax
Show how much extra shoppers paid last Black Friday in hidden FX fees versus using mid-market rates.
Data to investigate: Analyse last Black Friday weekend’s card and transfer data to quantify total FX fees avoided by Wise users compared with typical bank card rates.
Why: A single, big number on “hidden fees” turns a known gripe into a concrete Black Friday cost story editors can splash.
Expert comment
Call out ‘Black Friday prices, Boxing Day exchange rates’
Argue that cross‑border shoppers lose their discount at checkout because dynamic currency conversion and bank markups erase deals.
Expert comment angle: Offer Wise’s head of policy to consumer finance reporters with the take that DCC and bank FX margins can wipe 5–8% off ‘deals’, plus one simple rule of thumb to avoid it.
Why: A punchy, contrarian quote reframes Black Friday as a trap for international buyers and gives journalists a clear consumer warning.
Newsjack
Launch a Black Friday exchange rate price‑match
Pledge to refund the FX margin if anyone gets a better end‑to‑end rate than Wise over Black Friday weekend.
Newsjack angle: Create a weekend‑only guarantee and a simple claims page, then pitch consumer money desks and deal round‑ups as a shopper protection move.
Why: A concrete, protective offer cuts through deal noise and gives media a clean headline and reader benefit.