UK subscription law changes (consumer protections)
Monday 1st March, 2027
The UK is introducing new consumer-protection rules in spring 2027 to stop ‘subscription traps’, mandating one-click cancellations, 14-day cooling-off refunds after trials or annual auto-renewals, clear upfront pricing and reminders before trials or long contracts end. This gives Wise’s PR team a chance to talk about transparent pricing and easier cancellations for cross-border and multi-currency accounts in the UK and Europe, highlighting how Wise’s low‑fee, clear-fee model aligns with the new rules and consumer expectations.
Why have we flagged this?
Strong alignment — Wise can credibly highlight transparent, low-fee pricing and easy account management as examples of best practice under the new UK subscription rules, using planned comms and expert comment to position the brand as consumer-friendly on cross‑border fees.
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