Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 3 Campaign July 2026
Back
Top 3 Campaign
All Sectors · July 2026

Pink Drink Bearista Cup Relaunch

PR Campaign
Monday 22nd June, 2026

Starbucks re-released its viral Bearista glass as a Pink Drink–inspired Cold Cup — a collectible glass featuring the bear in a pink hat with a strawberry straw topper — and staggered availability (Starbucks Shop Reserve early access on July 9, wider select in-store release July 13, two-per-customer limit) to drive buzz and scarcity-driven coverage.

Why it worked: It turned last year’s sell-out into a timed “drop,” using membership-gated early access and strict limits to manufacture urgency and headlines.

The lesson: Consider staging a sequel drop to a past sell-out, with loyalty-tier early access and per-customer caps to spark coverage.

Starbucks
10 Sources:

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan thousands of news sources, use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that scans thousands of news outlets across the UK, US, Europe and beyond - from national papers to trade press. If it's being published online, we're probably reading it.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.