Trending PR Campaigns
Dunkin' U.S. Open Golf Activation
Dunkin' staged a golf-focused awareness push around the 126th U.S. Open: social ads starring John Daly promoting ‘the Daly way,’ two limited‑edition ‘Tee’ drinks, a Munchkins Golf Ball Sleeve with a TaylorMade ball, a Westhampton Beach golf pop‑up, free Tee Cup Holders in‑store on June 18, and a limited Dunkin' x TaylorMade merch collection sold online — all designed to tie the brand to the tournament and generate buzz rather than launch a core product.
Why it worked: It pegged a cheeky John Daly persona to a real‑time U.S. Open moment and sweetened it with tangible, collectible freebies and merch scarcity.
The lesson: Consider hijacking a calendar tentpole with a polarizing icon and a limited, take-home collectible fans can flex or resell.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| dunkindonuts.com | Dunkin’® Tees Off a Big Week in Golf with New “Tee” Drinks, MUNCHKINS® Golf Ball Sleeves and John Daly Partnership | Dunkin' | Monday 15th June, 2026 |
| hip2save.com | Dunkin' Munchkins Golfball Sleeve Available Now (+ Score a FREE Tee Cup Holder on 6/18) | Hip2Save | Monday 15th June, 2026 |
| golfdigest.com | Dunkin’ unveils TaylorMade merch collaboration, Munchkins in a golf ball sleeve and more for U.S. Open week | Golf News and Tour Information | GolfDigest.com | Monday 15th June, 2026 |
| nrn.com | Dunkin’ tees off with John Daly | Monday 15th June, 2026 |
| mediapost.com | Dunkin' Teams Up With Golf Icon John Daly, Equipment Brand TaylorMade 06/17/2026 | Wednesday 17th June, 2026 |
| parade.com | Dunkin’ Just Dropped a Limited-Edition Golf Line With John Daly—How to Get the Freebie Today - Parade | Thursday 18th June, 2026 |