Trending PR Campaigns
Eggs Get Goals™
As official egg partner of Canada Soccer, Burnbrae Farms launched “Eggs Get Goals™,” a national integrated activation using themed retail packaging, out‑of‑home ads (including TTC buses and a Toronto billboard), digital/social content with players, an experiential booth and “Megga Egg” at Canada Soccer House, in‑store promotions and a consumer contest to generate fan engagement and media attention around eggs as a protein.
Why it worked: It hijacked a national sports moment with an official partnership plus player‑driven content and on‑pack assets, giving media timely visuals and access.
The lesson: Consider timing a small, tangible stunt and packaging tweak to a major event, then tie it to exclusive talent or access journalists want.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| globenewswire.com | Burnbrae Farms® Teams Up with Canada Soccer to Launch “Eggs Get Goals™” National Activation | Thursday 11th June, 2026 |
| businessinsider.com | Burnbrae Farms® Teams Up with Canada Soccer to Launch “Eggs Get Goals™” National Activation | Markets Insider | Thursday 11th June, 2026 |