Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Trilok AI-powered Spiritual Rock Project
Thursday 10th July, 2025
Collective Media Network launched Trilok in 2025 as an AI-originated spiritual rock project that repackages devotional songs and mythological storytelling into a multimedia band: AI concepting, masked live performers, music videos, merchandise and high‑profile collaborations (eg. Amish Tripathi singing ‘Shiv Tandav’) to generate cultural buzz and reach younger audiences.
Why it worked: It flipped the AI-as-gimmick narrative by proving concept-to-concert: an algorithmic origin culminating in masked live shows and a headline collaborator.
The lesson: Consider pitching a “prototype-to-public” arc—start with an unconventional creation method, then stage a tangible, photogenic reveal with a surprising guest.
Collective Media Network
Collective Artists Network
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| mirchi.in | Meet Trilok: Indias AI spiritual rock band | Tuesday 8th July, 2025 |
| moneycontrol.com | India’s first AI rock band is here and it doesn’t have a single human musician- Moneycontrol.com | Thursday 10th July, 2025 |
| economictimes.com | Coldplay of Code: Meet Trilok, India’s wild AI rock band that fuses mantras, machines and sounds human - The Economic Times | Thursday 10th July, 2025 |
| tribuneindia.com | Inside the spiritual rock project: Trilok, India’s first AI-powered band - The Tribune | Saturday 16th May, 2026 |