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Source to Sea Programme

PR Campaign
Friday 13th November, 2026

Ecosurety, Sea-Changers and OASIS launched the Source to Sea Programme, offering five free water fountains to community sites across the UK. The practical hook is that eligible organisations can apply for a fountain, with coastal and estuary locations prioritised to help cut plastic pollution near waterways.

Why it worked: It offered a scarce, time-limited, application-based giveaway (five funded fountains, deadline set) turning a CSR announcement into actionable local news.

The lesson: Consider pitching a limited grant or giveaway with a clear deadline and eligibility map, so outlets localise it and drive applications.

Ecosurety Sea-Changers OASIS
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
letsrecycle.com Ecosurety teams up with Sea-Changers and OASIS to expand free water refill points Friday 13th November, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

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What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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