Trending PR Campaigns
Adidas Originals x Beams: Preppy Meets Yankee
For Beams’ 50th anniversary, Adidas Originals and Beams created a 14-piece collection built around a new loafer-style sneaker. Its contrast between polished preppy style and Japanese “yankee” culture gives the collaboration a clear, unexpected story, brought to life across the clothes and a free launch-night gig in Harajuku.
Why it worked: It fused two opposing subcultures in a single, from-scratch silhouette tied to a 50th anniversary date, giving editors a timely, visual angle.
The lesson: Consider pitching a new hybrid object that reconciles two clashing tribes, anchored to a concrete anniversary or one-night event.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| sneakernews.com | Beams adidas Loafers 50th Anniversary | SneakerNews.com | Friday 13th November, 2026 |
| wwdjapan.com | 「アディダス オリジナルス」×「ビームス」 “プレッピー”と“ヤンキー”を融合した異色のローファーが登場 | Friday 13th November, 2026 |