Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Top 10 Campaign
Fashion & Apparel · November 2026
BEAMS x Crocs: Sukajan and MA-1 Clogs
Monday 9th November, 2026
For BEAMS’ 50th anniversary, it teamed up with Crocs on clogs inspired by two iconic jackets: the embroidered Japanese sukajan and the MA-1 flight jacket. Quilting, asymmetrical embroidery, utility pockets and rescue-orange details bring the clothing references to life in footwear, with a launch reception in Shinjuku.
Why it worked: It hit a clear news peg—BEAMS’ 50th—then delivered a visual twist: classic jackets translated into clogs with working MA‑1 pockets and sukajan embroidery.
The lesson: Consider tying a milestone to a functional remix: port signature details from an unexpected icon into your product, then launch with a tight drop.
BEAMS
Crocs
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| mastered.jp | BEAMS × Crocs™の新作フットウェアが11月13日より順次発売 | Monday 9th November, 2026 |
| prtimes.jp | 〈BEAMS〉 と 〈Crocs〉の最新コラボレーションが登場 名作アウターを再現したフットウェア2型をリリース | Monday 9th November, 2026 |
| wwdjapan.com | 「ビームス」×「クロックス」 “スカジャン”と“MA-1”を表現したフットウエアを発売 レセプションパーティーも開催 | Tuesday 10th November, 2026 |