Trending PR Campaigns
ORBIS x My Melody Holiday Takeover
ORBIS turned its Omotesando flagship into a My Melody-themed holiday destination, with limited-edition skincare bottles, character-inspired drinks and giveaways. The hook was a seasonal store takeover culminating in a lottery-only photo greeting with My Melody for 75 fans.
Why it worked: A time-limited flagship takeover plus lottery-only access to an exclusive photo op created scarcity, urgency and irresistible visual assets.
The lesson: Consider staging a short-run physical takeover with a lottery-gated meet-and-greet, ensuring strong visuals and a clear scarcity hook.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wwdjapan.com | 「オルビス」表参道・旗艦店がマイメロディコラボ仕様に ホリデー限定グリーティングも実施 | Thursday 12th November, 2026 |