Trending PR Campaigns
Sosij Sausages Come to Seoul
After Korean fans found Sosij through its sausage videos, British maker Alasdair Clark brought a locally made selection to Seoul. The hook was turning familiar Korean dishes, including gochujang jeyuk and bulgogi, into sausages for pop-ups; the first online sale sold out in 39 seconds.
Why it worked: It flipped cultural export flow: a UK maker localised Korean flavours on Korean soil, proving demand with a 39‑second sellout.
The lesson: Consider staging a fan-summoned pop-up that localises beloved local flavours, then anchor the pitch with a time-stamped sellout metric.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| koreaherald.com | Korean fans were eating up his sausage videos. So he came to Seoul | Thursday 12th November, 2026 |