Trending PR Campaigns
Meow Wolf’s Rose Parade Rolling Portal
Ahead of its Los Angeles exhibition opening, Meow Wolf created a float for its Rose Parade debut: a flower-covered “rolling portal” spilling characters and worlds from its attractions out of a refrigerator door. The float combines more than 210,000 flowers with familiar Meow Wolf oddities, including its Bearret creature and a bouquet of Rose Beef, a product sold at Omega Mart.
Why it worked: It hijacked a fixed news moment—the Rose Parade—with a visually bonkers, franchise-laden float that doubled as a launch teaser and photo magnet.
The lesson: Consider piggybacking on a scheduled spectacle with a stunt that literally transports your product into it and begs for pictures.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| noproscenium.com | Meow Wolf Puts A Fridge In The Rose Parade (Newswire) | Tuesday 10th November, 2026 |
| nbclosangeles.com | Flowers with eyeballs: Meow Wolf's first Rose Parade float to rock surreal flair | Tuesday 10th November, 2026 |
| blooloop.com | Meow Wolf reveals unique Rose Parade float ahead of LA opening | Wednesday 11th November, 2026 |
| hoodline.com | Meow Wolf Debuts First Rose Parade Float in Pasadena | Wednesday 11th November, 2026 |
| lamag.com | Meow Wolf to Preview New L.A. Venue at 2027 Rose Parade | Thursday 12th November, 2026 |
| abqjournal.com | Santa Fe’s Meow Wolf to debut float in 2027 Rose Parade | Friday 13th November, 2026 |