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Florrie London x Perelló Olive-Inspired Heels
Florrie London and Spanish olive brand Perelló made a 40-pair heel collection inspired by the Gordal Picante olive. Green satin, red insoles and a shape founder Florrie Dowley says looks like a stuffed olive turn a familiar food into an unexpected fashion collaboration, launched with a Perelló-garnished martini at a Shoreditch gathering.
Why it worked: A scarce 40-pair drop with a food-to-fashion visual gag (stuffed-olive silhouette) created an irresistible, image-led exclusive for editors.
The lesson: Consider translating a beloved everyday object into a bold, photogenic product form and tie it to a one-night, ultra-limited release.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wwd.com | EXCLUSIVE: Florrie London and Perelló Team Up on Limited Olive-Inspired Heel Collection | Tuesday 10th November, 2026 |