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Kent Monkman Rewrites Vermeer at the Frick

PR Campaign
Tuesday 10th November, 2026

The Frick Collection invited Cree artist Kent Monkman to create five paintings responding to Vermeer’s *Officer and Laughing Girl*. Replacing Vermeer’s young woman with Monkman’s time-travelling character Miss Chief, the works recast the scene across five centuries to explore colonialism, trade and Indigenous history.

Why it worked: It hijacked a canonical masterpiece inside a blue-chip museum to stage a counter-history, creating institution-backed controversy with built-in art-world relevance.

The lesson: Consider piggybacking on a beloved classic in a prestigious venue and reframing it with a time-spanning character to surface hidden histories.

The Frick Collection
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