Trending PR Campaigns
The Foot Soldier
Secret Handshake installed a giant golden statue of Donald Trump rubbing his bare foot on the National Mall, mocking the bone-spurs diagnosis that exempted him from Vietnam War service. The stunt came with “Toey”, a costumed bone-spur mascot who bantered with visitors, adding a live, comic hook to the pointed political satire.
Why it worked: It hijacked Veterans Day on the National Mall with a photogenic, interactive statue-and-mascot that reframed draft avoidance as current-war hypocrisy.
The lesson: Consider staging a live, satirical “mascot” at a symbolically loaded location on a key calendar date to visualise a contradiction.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| torontosun.com | Statue mocking Trump’s bone spurs appears on Mall before Veterans Day | Toronto Sun | Monday 9th November, 2026 |
| forbes.com | Statue Mocking Trump’s Vietnam Draft Deferment Erected On National Mall | Monday 9th November, 2026 |
| latimes.com | Statue mocking Trump's 'draft-dodging' bone spurs appears on National Mall | Monday 9th November, 2026 |
| wusa9.com | New National Mall sculpture takes aim at President Trump's draft exemption | wusa9.com | Monday 9th November, 2026 |
| tvinsider.com | Rachel Maddow Shares Her Thoughts on Trump 'Foot Soldier' Protest Statue | Tuesday 10th November, 2026 |
| usatoday.com | New Trump statue in DC mocks his draft deferment for bone spurs | Tuesday 10th November, 2026 |
| euronews.com | Art group unveils statue satirising Trump’s military service record | Wednesday 11th November, 2026 |
| fastcompany.com | A gilded tribute to Trump's bone spurs appears on the National Mall - Fast Company | Wednesday 11th November, 2026 |