Trending PR Campaigns
A Letter to Diabetes
For National Diabetes Awareness Month and World Diabetes Day, Dexcom asked Nick Jonas to write a letter to type 1 diabetes, reflecting on the daily work of managing the condition and the support he found in its community. The personal, candid format gives a familiar health-awareness message a human hook: Jonas’s account of speaking to the newly diagnosed teenager he once was.
Why it worked: A celebrity first-person letter tied to an awareness day delivered a rare, specific detail (micro-decisions, carb counts) and a clear hero-to-patient lifeline hook.
The lesson: Consider commissioning a well-known figure to write a direct “letter to X” that reveals granular, lived details timed to a relevant observance.
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